User experience plays important factor while designing and optimizing your website. Although, it is very difficult to pin down exactly how to achieve quality of UX. Quality of UX can achieved after end-user interaction.
Designers can improve website UX while looking into the perspective of end-users. Considering features such as – design, navigation and performance. Always look through the lens of other users visiting your website.
Understanding User Experience
(UX) and why does it matters: -
UX is abstract concept related to web design. It also refers that
how easy and enjoyable your website. It also includes relevant features and
value for your website content. Poor UX can leads to variety of issues and
worst is preventing your website content from succeeding. It makes difficult for
users to find out what they’re exactly looking for. And therefore difficult to
convert. When user understands your website, it increase your bounce rate. If
they don’t understand your website. Visitors might get frustrate and there are
very less chance that they will come back.
Follow below tips to increase
your website experience: -
- Simplify Your Website Navigation System – Make sure to clear and easy-to-locate navigation links that are the central part of your website. If visitors can’t easily move between webpages. They’ll easily move to another website. Generally speaking, website must contain one menu. For instance – website must contain header menu that includes direct access to customer support, customer login page and information about most usable services.
- Responsive Website – Recent statistics shows that mobile web traffic is constantly rising. In this digital age where information is just a few click away, websites should be quickly responsive. This means that your website should adapt different smaller screen sizes. And users can sell all your content without zooming or doing extra scrolling. There are several tools that are used to check website’s current responsiveness. Platform such as -WordPress and Drupal also includes several plugins and other extensions. This can help your website to be more user friendly.
- WordPress and Drupal also includes several plugins and other extensions. This can help your website to be more user friendly.
- Adhere to Accessibility – Accessibility refers for people with disabilities to use your website. This includes accounting for alternative navigation options such as – keyboard and voice commands. You can also provide captions and transcripts for video, audio content and different form of content. Accessibility best practices outlined by World Wide Web consortium. It will enable visitors who are deaf, blind and have limited motor skills to enjoy website. Using legible fonts make content more readable for visually impaired users to enjoy your video content.
- Increases Your Website Speed – Webpages that take long time to load are really frustrating. You should improve your website performance so that visitors don’t need to wait to access information. Common techniques for speeding your website: -
- Implementing web browser cache
- Setting up CDN (Content Delivery Network)
- Compressing and resizing your images
It also depends upon your website loading time. At HTS Hosting we
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Conclusion: -
You can’t build better user experience. Designing better user
experience takes time. As you need to ensure what exactly your product will
offer and what end-user thinks while visiting your website. For this technique
you can use beta testing methods.
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