Website owners frequently inquire whether a change in web host affects search engine ranking. Then the answer to such a question is yes.
Switching to a new website hosting provider can affect the success of your website and your long-term strategy. These effects, however, can be seen in metrics like organic traffic, lead conversion, and brand visibility. As a result, to attract more users, it is necessary to constantly improve search engine optimization (SEO) techniques.
Using proper SEO
techniques is also important in increasing the website’s SERP (Search Engine
Result Page) ranking.
Everyone hopes
that switching website
hosting companies
will improve their website’s SEO or their visibility in search engines.
However, that is not always the case.
Switching web
hosts can have several effects on your website’s SEO and google search
rankings.
You may encounter
issues if you switch to a new hosting provider who
- Has international servers
- Offers poor-quality web hosting services
- Significant structural changes are put in place.
- Hosting plans are being downgraded, and so on…
Since website
performance heavenly depends upon the web host, it is necessary to choose a web
hosting provider like HTS Hosting who offers you greater uptime and the best
quality service to their clients.
Let us now go
over with the factors that can impact search engine rankings as a consequence
of switching to a new hosting provider.
- Server Location:
Google provides
geographically relevant search results. For instance, if a search query
originates in the United Kingdom, Google believes it can provide relevant
results by prioritizing results from UK-based websites.
However, Google initially relied on TLD (Top-Level Domains), but now it has
begun to use IP addresses to determine the location of search queries.
Thus it is
necessary to consider the location of servers when switching web hosts.
- Server Quality:
Always look for a
web hosting provider who provides high-quality hosting services. So, if you
choose a host with overcrowded servers and frequent downtime, you will end up
lower in the SEO ranking.
- Website Structural Changes:
One of the
reasons you will have to create an exact duplicate of your site when switching
hosts is that google and other search engines have issues with changes in
website structure. For example, if you change your content management system
(CMS) and reconfigure the structure of your site, Google may consider this as a
new site, thus lowering your search ranking.
- Downtime:
Switching site location results in downtime.
This usually happens when a website is waiting for a DNS to propagate. This
procedure usually takes between 24 hours to 72 hours. Thus, downtime can have a
significant impact on a website’s rankings.
To avoid such a situation, it is best to run the website on the old host alongside a duplicate of the website on the new host until the DNS has fully propagated.
- Page Load Speed:
If you choose a poor website hosting provider,
your website may load slowly for visitors. Apart from creating poor customer
experiences, a slow website, on the other hand, will be penalized by search
engines, causing your rankings in search results to fall.
Moreover, Google has stated that the time it takes for a website to load is an important factor in determining the order in which sites appear in search engine results.
Conclusion:
So if you are planning to move your site to a new host, you should be ready for the consequences.
However, moving to a new host may affect your
site’s SEO, but then it may depend upon which host you choose.
However, we at HTS Hosting take care of the above consequences and assist you in migrating the hosting with greater features and greater customer support, that too at very competitive pricing.
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