Even though many people overlook it, the location of the server plays a significant role when it comes to hosting. Unfortunately, some hosting providers also strive to keep their customers in dark about the server’s location.
For
instance, the HTS data center
is located in India.
So
let’s say, if most of your target audience resides in the United Kingdom, it is
best to select a hosting company that offers data centers in the United
Kingdom.
Similarly,
if your target audience is Indians, HTS is your best bet for all of your web
hosting needs because HTS has its own data center in India that offers a full
array of hosting resources.
Slow-loading
websites frequently upset users and have a negative impact on businesses.
It
could be because the hosting provider's data center is located far away from
the user. As a result, the user must select a hosting provider whose server
location is as close to him as possible.
In
this article, we will cover the importance of server locations for your website
as well as for conversion.
Significance
of server location
Let
us understand the importance of server location with the help of an example.
Assume
that if your website takes more than 3 seconds to load, half of your visitors
will abandon it.
To
avoid such a scenario, it is necessary to choose a server location that is
closer to your audience.
Because
the location of your website's hosting server has a direct impact on its speed.
This
will help to shorten the distance your website data must travel, thus reducing
loading time and enhancing page loading speed.
However,
when it comes to mobile e-commerce users, even little speed improvements can
have a favorable impact.
So,
if you own a website, you should choose a server location wisely. First,
conduct some research to understand the geographical location of your consumer
base. Then, ask your hosting provider if it is possible to allocate your
website to a server in that area.
Apart
from the page load speed, your server location affects the search engine
ranking of your website also.
The
dwell time of a visitor grows as they spend more time on your website.
A
“dwell time” is the amount of time a user spends looking at your website
after clicking on the link from a Search Engine Results Page.
Whereas,
the term “bounce rate” refers to the percentage of visitors who view one
page on your website only to click to another page on or off your website.
Thus,
both dwell time and bounce rate, are crucial factors that search engine takes
into account when determining search engine rankings.
Search
engines such as Google allows all its users to designate a target nation in
Google Search Central.
Suppose
you decide not to choose a target country, Google will look at all features of
competitor websites and determine the physical locations of your server based
on the following factors:
- The IP address of your server
- Content of your website
- Backlinks to your web page.
Conclusion:
In
a nutshell, the location of your hosting server should be close to your target
audience. As a result, your website and web pages will load faster and you will
rank higher in Google search results. Furthermore, it will assist you in
improving your SEO.
Source:https://www.htshosting.org/knowledge-base/server/234/why-location-of-hosting-server-matter
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