Users nowadays
expect websites to load quickly, and those who do not will almost suffer
negative consequences.
A slow website,
on the other hand, is one of the most annoying things that will turn people off
from your resources.
To address this
issue, you must first understand how website page speed metrics work, as well
as the factors that influence them.
In this article,
we will discuss page speed and the ways to improve your website’s page speed.
Let’s get started
right away!
What is Page Speed?
Page speed refers
to how quickly your content loads when someone visits a page on your website.
A variety of
factors can influence it, including:
- Number of images, videos, and other media files uploaded to the page.
- What themes and plugins you have installed on your website?
- The coding of your website.
All of the aforementioned
factors have an impact on page loading speed as well as user’s experience on
your website.
As a result, when
it comes to page loading speed, every second count.
Google, on the
other hand, recommends that the page load time should be less than 2 seconds.
In other words,
if your pages do not load within a few seconds, visitors are more likely to
abandon your site.
Page speed is
another important consideration in Search Engine Optimization.
Furthermore, it
has the potential to influence consumer’s perception of your brand.
In addition, you
can test your website page speed using various plugins or tools such as
- Google PageSpeed Insights
- Pingdom Website Speed Test
- GTMetrix and so on…
As a result, it
is necessary to optimize page speed, which can be accomplished through the following
practices.
Ways to Increase your Website Page Speed
After you have
tested your website speed, you can begin optimizing it. There are numerous
methods for making your website load faster, which are listed below:
- Optimize the image size on your website:
Images improve the appearance of your web
pages and the quality of your content. Large images, on the other hand, can
cause delays in the loading times.
As a result, one of the simplest ways to
improve page loading times is to compress and optimize your images.
Thus, you can reduce the weight of your images
by reducing their file sizes, which will help your pages load faster.
- Select a hosting solution that is optimized for performance:
The quality of your web hosting package can
have a significant impact on the page load speed of your website, especially
for larger websites, and those with a high volume of traffic.
However, accepting mediocre hosting in exchange
for a lower monthly rate is one of the worst mistakes you can make.
Often cheap hosting is associated with poor
performance; however, there are few performance-focused hosting options
available such as HTS Hosting, which provides a powerful platform designed for
speed at a competitive price.
- Make use of Content Delivery Network (CDN):
A content delivery network is a collection of
web servers spread across different geographical locations that deliver web
content to end-users based on their location, thereby increasing page loading
speed.
All user requests for a website that is hosted
on a single server are routed to the same hardware.
As a result, the amount of time required to
process each request increases. Furthermore, load time increases when users are
physically distant from the servers.
However, CDN redirects user requests to the
nearest server.
As a result, users receive content more
quickly.
- Remove any plugins that aren't necessary:
Plugins are
essential components of any website. They include third-party-suggested
features. Unfortunately, the more plugins that are installed, the more
resources are required to run them. As a result, the website will run slower
and there may be security issues. It is recommended that you go through all of
the plugins you have installed and remove any that are no longer needed.
- Cut down on the number of JavaScript and CSS files:
Visitors to your
website will make a large number of HTTP requests to access specific files if
your website contains a large number of JavaScript and CSS files. The visitor's
browser handles these requests individually thus, slowing down the website's
operation. So, reducing the number of JavaScript and CSS files will undoubtedly
make your website load faster.
- Cache your website’s pages:
Caching is one of
the most effective methods for increasing the speed of your web pages. It stores
copies of your site's files thus reducing the amount of work required for the
server to generate and serve a web page to a visitor's browser.
This means that
the web page is not rendered more than once for each user. When a cached web
page is accessed, no database requests are sent.
However, there
are several methods for caching your web pages. You can do this both at the
server level as well as with the help of plugins.
Conclusion:
A typical user
currently expects web pages to load in less than two seconds. So, if you fail
to meet this expectation, you will lose a significant amount of website traffic
and revenue.
Thus, we
recommend using the above simple but effective website speed optimization
strategy for website page speed.
If you have any
questions regarding the same, you can contact us at
1-800-123-8156
Source: https://www.linkedin.com/pulse/ways-increase-your-website-page-speed-hts-hosting
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