Can a Domain Name boost SEO Ranking?

 One of the most significant considerations you must make when beginning a new website is deciding on the appropriate domain name.

Choosing the perfect domain name for your website can be tough; you must consider your brand, business items, and search relevancy before deciding on the best domain name for your website.

It is often asked by many individuals; Can a domain name boost SEO ranking?

We’ll find out the solution to that question in this article. But first, let’s go through the fundamentals.

What are domain names?

Every domain acquired from HTS Hosting is divided into two parts: the part before the dot is known as the domain name, and the part after the dot is known as the top-level domain or TLDs or domain extensions.

For instance, www.htshosting.org has htshosting as the domain name and .org as the domain extension.

There are thousands of top-level domains, but some of the most common are .com, .net, .gov, and .edu

Top-level domains or TLD are also referred to as domain extensions.

So, combining the domain name with the top-level domain results in your root domain.

Now that we’ve defined a domain name, let’s return to our original question, “Can a domain name boost SEO ranking”? and try to find an answer for the same.

Can Domain name boost SEO ranking?

The answer to the preceding question is yes, it does. However, keep in mind that, apart from the domain name, several other factors that influence your website’s SEO ranking. To name a few ranking considerations, your website must load quickly, have high-quality content, and have backlinks.

A good domain name can help raise your search engine rankings, whilst a bad domain name can harm your SEO ranking.

The relationship between the domain and SEO has evolved over time.

Previously, webmasters could stuff keyword domains and rank at the top of search engine results pages.

As Google's search algorithm was updated, it prioritized content quality and user experience over keywords.

However, there are two ways in which your domain name can affect your SEO ranking, such as

• Branding

• Keywords

Your domain name should be based on the name of your company. This is how users will locate, remember, share, and recognize your company on the internet.

Branding is the most important aspect of an SEO-friendly domain name.

It makes sense to use your brand name as your domain name if:

• Your brand is already well-known and well established

• Your brand is one of a kind

• Your brand is your name and so on…

Alternatively, you must select a domain name that includes terms related to your business, products, or services, and so on…

However, keep in mind that Google does not place much emphasis on keyword domains as it does on brand domains.

Moreover, your extension has no bearing on the order of your search results. Here, the exceptions are country-code top-level domains such as .in, .us, .ca, and so on…

These country-code top-level domain extensions have a major impact on your website’s ranking in geographical searches.

Thus, it is necessary to select the domain extension with much caution, as this could negatively impact your website.

As a result, it is necessary to choose the domain name:

• Should be recognizable, memorable, and simple to read

• It should be relevant and authoritative.

• Should brand your company and offer them a sense of who they are.

• It should not seem to be from a spam website.

Conclusion:

Choosing an SEO-friendly domain name is a lot easier than you think; all you need to do is keep it basic and focus on branding. Keep in mind that you cannot rely simply on your domain name to rank in search engines - a domain name is just one component of a strong website.

Source:https://www.htshosting.org/knowledge-base/domain-hosting/236/can-a-domain-name-boost-seo-ranking