SMTP Server
The entire email delivery process relies on an SMTP (Simple
Mail Transfer Protocol) server. It will not be possible for any email to arrive
at its destination without an SMTP server’s assistance. This server is designed
for a specific function, which is to receive, send and relay outgoing mail that
is transmitted electronically between email senders and receivers. Hence, an
SMTP server is more specific than other servers with regard to the purpose that
it fulfils. As is evident, it is only the data that has to do with emails which
are sent, received or relayed, that is processed by an SMTP server. Hence, it
is vital to configure accurate SMTP settings. Moreover, it confirms if the
outgoing email has arrived from an active account. Additionally, it fulfils
another function, which is redirecting undelivered emails to their senders.
A professional SMTP server makes it possible for a user to manage an unlimited number of messages as opposed to a normal server that imposes strict limitations in this matter. Thus, a professional SMTP server is beneficial when bulk emails need to be sent.
Web Hosting
Companies
To digress, servers are also used for web hosting. Such web
servers are meant to store the files of websites and deliver those in order to
make the websites accessible over the Internet. Web hosting service provides
the necessary technology and the services, along with dedicated customer support,
to ensure the smooth functioning of websites. For this purpose various web hosting
plans are designed by web hosting service providers. These web hosting companies
are often referred to as the “Best Website
Hosting Company” or as the “Best Windows Hosting
Company India” or even as the “Best Cloud Hosting
Company”, when these become renowned as outstanding web hosting service
providers.
Benefits
of Setting up One’s Own SMTP Server
There are numerous benefits of setting up one’s own
SMTP server. These are mentioned below, in no particular order.
Unlimited
number of emails can be sent.
Setting up one’s own SMTP server ensures that one doesn’t have to encounter any
limitation with regard to the number of emails that one is allowed to send in a
particular time span, such as in an hour or in a day. A certain number of
emails are allowed in a day by ISPs. This is not the case when one sets up
one’s own SMTP server.
Availability
of information regarding a sent email’s delivery status. Information regarding a sent email’s
delivery or failure/delay in delivery will be available immediately along with the
exact reason, in accurately generated reports when one has one’s own SMTP
server.
Ensures privacy as well as full control
over email lists. When
one has one’s own SMTP server, one’s email lists are fully secure. The SMTP
server owner can use these lists in the most optimum way to meet his
requirements.
No problems to be faced related to third
parties. Sometimes deliverability is
affected by the actions that are taken by third parties. Moreover, when server
space gets shared, one’s email deliverability can be compromised if anything
untoward happens due to sharing of server space. Setting up one’s own SMTP
server helps get rid of these issues.
Cost-effectiveness. In the long run it proves to be cost-effective
because once it has been set up, one doesn’t have to pay any monthly service
fee or make any payment for each email that gets sent, which is the case with
third parties.
Source: https://htshosting.org/blog/2021/01/benefits-of-running-ones-own-smtp-server/
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