Ways to make your website impressive and credible?

 “A very little key will open a very heavy door.” It doesn’t take a lot of effort and will to make something beautiful when it’s worth it, and if something is worth doing, it’s worth doing right. That holds true for life and online content posted on the internet for the world to see, where everything can be run through a quick fact check. That means if and when you publish a page with errors, misquotes, or simple inaccuracies, regardless of whether it’s intentional or not, it can create quite a ruckus if enough people start looking and hurt the credibility of the site.

Same goes for the appearance of websites. If something inane or discomforting is displayed on the website, there’s a good chance that the reviews and approvals of the website won’t do too well. These factors are eventually very clear, however, there are more enough ways around to improve and redeem your website. Here are a couple of tips to help you organize the layout for your website better and post content that comes off as credible and reliable.

Let’s Break it Down

We’ll look at the nature and strategies to improve 2 aspects of a website: credibility and impressiveness. Let’s start with how to make your website more credible:

Credibility, simply put, means believability. The believability of content is derived from the source it is fetched and the platform it’s being presented on. When drawing up an effective value proposition, credibility is a crucial part, your visitors are looking for information about your organization that makes it reliable.

A Stanford tech lab study found there to be 4 major indicators of credibility that visitors look for that will help improve user experience and reliability:

1.      Presumed Credibility - Familiarity and assumptions: a brand users have heard of is more credible than ones they haven’t. “I saw your ad,” “I read your article,” etc.

2.      Reputed Credibility - Referrals or Recommendations: when a friend, relative, or other unbiased users share a positive feedback.

3.      Surface Credibility - Subjective Opinions: The personal, of a user when seeing the webpage itself.

4.      Earned Credibility – Helpful & Errorless: If users have a positive experience on your website finding it credible and valuable.

To keep pushing your credibility forward, keep hitting hard at these 4 levels of gratifying your users.

How to Keep Them Waiting

As for the impressiveness, make sure everything is relevant, accurate, and easy on the eyes. The most common let-down for a website is when there’s too much going on and the focus isn’t the content, user-experience, or information delivery. It’s fun to have themes, colors, and elements of captivity but not at the cost of displeasing visitors and confusing them with a bunch of information. Try minimalist layouts and add elements according to necessity, and if, only if, there are pages that lack a bit of flair you can go ahead and add interactive elements instead of decorative ones and increase the engagement.

To Sum Up

There may or may not be enough reasons to start working on your website, experiment with a few changes, and see what works for your audience. But there is always the possibility of providing better information in a more structural format that helps visitors remember which page they retain particular information from and turn to these pages for reliable information.

Source: https://www.linkedin.com/pulse/ways-make-your-website-impressive-credible-hts-hosting/