We understand how important it is to have a business website in today’s era to reach out to the potential buyers. A web host can be a crucial piece of your SEO strategy. In this article, we will discuss few points how a web hosting can affect your SEO strategy.
The Downtime and Uptime of the website.
.the length of time the site will be down plays
a crucial part in calculating the ranking of the website. In simple words
it means that the amount of time your visitors can not reach your
site. In case the website is down, then that's not the best user interface
to be displayed. The smartest thing you could do is to find a host that
gives you 99.99 percent uptime, to ensure that the site is down for the
shortest period of time.
Downtime has a detrimental effect on SEO, which in
turn impacts the conversion rates as well. Not only that even t he organic
traffic that you are producing will also be affected. Many companies considers
cloud web hosting as the best option because it is known to provide uptime
of 99.9 percent. Many people don't realize that there is a major gap
between 0.9% and 0.09%. The greater the gap, the more time the site
will remain down for. Effective providers have extra servers and memory
limits in order to keep the site running much of the time.
The
IP Address Location
The IP address informs users who visit your site that
where your domain originates from. A successful host will usually have a local
IP address that offers information regarding the country you belong
to. If the IP address is from outside the country, local ranking may be affected
because the search engines ought to favor local IP addresses. So the preference given
to the local IP address is the answer to your question that why a site
created in India ranks better in India.
The
Security factor
Security is a key element in calculating the site
ranking.Some hosts aim at offering their platform with free SSL
certificates. It increases trust and is called an additional ranking signal.
The whole World Wide Web has started moving toward a protected protocol. so
even you do not tends to stay behind.
Hackers can break easily into fragile
security sites that do not have SSL. A good host is always determined to
safeguard your company. Effective hosting can provide several ways to
secure your site.
The
loading Speed of the pageThe speed at which your website page is
being loaded is considered as a key component by Google while
calculating the ranking of your website. A website needs to be quick to load.
Otherwise your conversion rate will be affected to a great extent. People might
start moving off your site. Matt Cutts the head of Google's web spam team
in 2010 announced that the loading speed of the site will also
be taken into consideration while deciding the rank. The sites that
load quicker are listed on the top on SERPs.
The hosting providers could include free CDN and/or
caching software to increase the speed of your site. But, service consistency
is the primary parameter. As an outdated server and hardware can
affect the speed of the website.
The round the clock Tech Support
When
running the site you never experience technical problems. However, you want to
have a group of individuals who have the idea of what to do in case you
encounter some technical issues. In case your server goes down definitely
you would need some technical assistance to get everything back on the
right path. And when something like this happens, you have no clue when the
problem will be resolved as it will affect your work. This is why you
need to have a 24 * 7 support team.
Hosting
is useless, without sufficient support. You need a group of Experts
who will remain ready to handle your queries any time of the day.
Which
server will be best for hosting?
Dedicated hosts are the best option for stimulating
the growth of your site in a secure environment.
Whether you want to host your podcasts or
whatever, hosting on a dedicated server can aid. It offers the best
possible safety, complete control options. The reality that you own and
host your site on a single IP makes a lot of difference when it comes to
successful ranking of a website.
Conclusion
Hope
this article will clear your confusion, however if you still have some doubts
you can get in touch with HTS Hosting-one of the Best Web hosting company.
Stay connected with our experts
available 24*7 to help you and provide you more reliable
guidance in order to make your web business more scalable and with high
mobility. Only aims to satisfy the customer needs. Hope, you got the
satisfactory result, if at all still stuck somewhere you are free to contact us
on our toll free number @ 1-800-123-8156 at HTS Hosting
the best hosting company. You can also send us a mail at support@htshosting.org.
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